Month: December 2022

5G’s application shifts the paradigm

The rapid growth in technology is paving the way for businesses to rethink solutions to industry problems that create bottlenecks and inefficiencies. Whether it’s automation in manufacturing to increase workplace safety or AI image-assistance in healthcare to improve diagnoses, what was once considered a pipedream has become reality in business, society, and government, all thanks to the development of 5G that powers mobile connectivity.

Fueled by the rapid expansion of the cloud, 5G helps create a new application paradigm and paves the way for a new breed of network-intelligent applications. These modern connected apps use 5G technology to enable ubiquitous computing, create a more flexible interface, and extend connectivity from the cloud to the edge, even powering new discoveries in space.

With this shift, enterprises everywhere can see data created and processed closer to the problems at hand, unlocking use cases across sectors, industry,

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Growthfyi – This tool helps to load Google Analytics faster for more accurate data collection. It also stops cross-domain tracking making it GDPR-compliant.
• Senja – Easily collect, manage, and share your testimonials like never before. Senja has a super simple and easy-to-setup testimonial tool making it easy for your happy customers to share their reviews. It also has a dashboard for you to manage all your past reviews in one place. 
• Page Improve by Semrush – This easy-to-use Chrome extension allows practically anyone to improve their SEO

To help minimize the spread of COVID-19 while also supporting the speedy reopening of businesses and schools, Washington State Department of Health (DOH) launched WA Verify, an online portal that provides free digital copies of state vaccine records to individuals.

WA Verify provides residents with a fast, convenient, and trustworthy way to access and share their vaccination records. It is quickly becoming a valuable tool as Washington businesses and institutions began adopting new safety protocols, including asking individuals to verify proof of their vaccination status.

Built on Microsoft Azure, WA Verify uses SMART Health Cards to display vaccination records as a verifiable QR code that can be printed or stored on a mobile device. SMART Health Cards are a secure alternative to inconvenient and easily manipulated paper health records. They are built on an open-code, interoperable framework developed by the Verifiable Clinical Information (VCI) coalition. Microsoft and MITRE are

Marketing Podcast with Tom Peters

In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. He’s out with yet another co-authored book with Nancye Green called — Tom Peters’ Compact Guide to Excellence.

Questions I ask Tom Peters:

• [2:53] Do you spot trends or destroy them?
• [5:51] This book that you’ve recently written is very compact — is that part of the message?
• [7:33] Why was design such a crucial element of this book?
• [10:16] Do you think great design helps you deliver a great message in a lot fewer words?
• [12:41] What was your process for creating this

Marketing Podcast with Melanie Deziel

In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities.

Key Takeaway:

You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the proof. In this episode, Melanie Deziel shares how to leverage content marketing to earn the trust of your customers today.