In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one.
A crucial component of growth is experimentation. Experimentation is the engine that drives innovation. It helps businesses implement and test ideas quickly so that they can learn and define failure and success quickly and pivot accordingly. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.
Questions I ask Andrew Warden:
- [1:40] Setting the record straight on how to pronounce “Semrush”
- [2:44] What prepared you to take on this job at Semrush, a really somewhat mature organization?
- [4:52] As a CMO, given the DNA, and all these