Month: December 2022

Technology is deeply embedded in everything that we do, from ordering coffee to shopping for flight deals. Everything is just a tap away for consumers, but those simple taps depend on innovations from software companies around the world.

In a market where businesses compete for valuable mindshare, an enhanced customer experience has never been more important for encouraging customers to engage with your product.

Microsoft recently hosted a conversation with several business leaders from different industries, including Casey Hurbis from Rocket Central. We discussed how to address change in your own organization while also calibrating your business to address shifting customer preferences. No matter what stage of digital transformation your business is in, there are three main trends you can embrace.

Personalizing the customer experience

As high-tech companies modernize their applications, they have the opportunity to rethink the customer experience. They can completely transform the service for their customers through

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Xtiles – Allows you to organize all of your ideas, projects, and to-do’s visually and in one place. Finally a single source of truth for both work and personal tasks. 
• Heyday – Heyday is an AI-powered memory assistant that helps you recall things you’ve seen online, so you won’t forget any of it. The program allows you to remember more with no extra effort on your part.
• Mindstamp – Increase viewer engagement and conversions on your videos with Mindstamp. This software allows you to

Marketing Podcast with Martha McSally

In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S. history to fly a fighter jet in combat and command a fighter squadron in combat. Martha deployed six times to the Middle East and Afghanistan, flying 325 combat hours in the A-10 attack plane, earning the Bronze Star and six air medals. Martha is also a former United States representative and a former United States Senator from Arizona. She’s the author of the book — Dare to Fly: Simple Lessons in Never Giving Up.

Key Takeaway:

Finding the strength to continue is one of the major obstacles in life. It’s something that we often

Marketing Podcast with Ann Handley

In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She’s the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition.

Questions I ask Ann Handley:

• [2:30] Why did you feel called to write an updated version of your book?
• [6:26] What in the 8 years since your first book was released has changed the most about content?
• [13:33] How does somebody find their voice, and how do they use it well?
• [17:56] Would it be safe to say that if you are going to try to decide on a