Want to Create a Business?

Cosmo knows building a business isn’t as easy as turning your palm, but that doesn’t mean you can’t start a business. Want to have your own restaurant? Or do you want to create a personal clothing line? Can be. Want to know how to start your own business from scratch? Worry no more, Cosmo has asked several well-known authors, CEOs, and entrepreneurs about the right way to build a business from scratch. Here are their answers.

Yes, based on research conducted by Global Entrepreneurship Monitor, the number of female entrepreneurs in Indonesia has now reached 14 percent of the total population. This figure turned out to be quite high, and managed to make Indonesia ranked 20th out of 65 countries for the number of women entrepreneurs in one country. Eits, not only that, according to research from the NUS Entrepreneurship Center, Indonesian women are also considered more courageous in … Read more

Tips on how to find great business ideas

You might wonder why Apple, Google or Disney are in the spotlight of the world. What made them move toward the highest achievement? This is the way they see, feel, and absorb the world. A great business idea is all around you. You only need to have eyes to see and turn it into a successful business. For this reason, here are tips on how to find big business ideas.

Learn How To Find A Life-Changing Ecommerce Business Idea | Blog ...

1. To socialize

The human mind is a treasure trove of ideas, so why not make use of this source of inspiration and ideas. Join social groups, attend seminars, discussion forums and other social activities and use the opportunity to start conversations, share your views, and learn how the thinking process functions of people. Meeting new people is a good way to get your creative juices flowing and influencing the brain to think differently. This method is not … Read more

Be Successful In Your Home Business

Image result for Be Successful In Your Home Business

Home businesses are a great way to start your business

but still have flexibility where you need it. There are thousands of people today who look to home businesses as a way of supporting themselves. Research is your friend in finding the right business practice for you and the right way to market your business. The article below contains some wonderful tips that can help you own a home based business.

If you want to start a home business, make sure that it relates to something that you really enjoy doing. Your interest will keep you motivated in making the business successful. Because you will be spending hours on your home business, you do not want to spend so much time on something that you do not enjoy.

In order to make your home business successful, make your website attractive. The number one thing a person notices when they click … Read more

Venezuela is heading for bankruptcy, why can it happen?

US senses breakthrough in Venezuela crisis | Financial Times

Hundreds of thousands of Venezuelans have fled abroad in search of a better life following the worsening economy of the South American country since mid-2017.

The International Monetary Fund (IMF) predicts the inflation rate in Venezuela could reach 13,000 percent in 2018.

Since January 2016, President Nicolas Maduro set an economic emergency status to overcome the severe conditions in the oil-rich country.

But until now Venezuela’s political and social conditions have become increasingly unstable. Anti-government protests expanded to a peak in mid-2017 and killed dozens of people.

Citing news from CNN, here are five reasons that can at least explain why Venezuela’s economic crisis continues to deteriorate:

  1. The fall in world oil prices

Most of Venezuela’s economy depends on petroleum commodities. At present, world oil prices have dropped to US $ 28.36 per barrel. The lowest price since the last 12 years.

The fall in crude oil prices since 2013 … Read more

Weekend Favs – Universe, Plask.ai and Vadoo

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

  • Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click.
  • Universe – is an immersive EdTech solution where educators and students can simulate a real classroom experience online. They can debate ideas freely with a 3D audio feature, maintain high attention levels with breakout rooms and custom-made quizzes, and drive engagement by rewarding students with points.
  • Plask – is an AI tool that transforms videos of people into animated online characters in seconds. Just record yourself, drop the video into the platform and make the final edits to your animation. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you

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A How-To Guide On Getting Inside Of A Customer’s Brain

Marketing Podcast with Nancy Harhut

Nancy Harhut, a guest on the Duct Tape Marketing podcast In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.

Key Takeaway:

Behavioral scientists have studied how people make decisions and what they found is very often people aren’t making these well-thought-out, well-considered decisions. What people are doing instead is we’re relying on decision-making shortcuts, which are these automatic, instinctive, reflexive behaviors that humans have developed over the millennia as a way to conserve mental energy. In this episode, Nancy Harhut joins me to talk about how we as marketers can increase the likelihood that people will engage with and respond to our marketing messages.

Questions I ask Nancy Harhut:

  • [1:29] How do you define instinctive responses?
  • [4:00] Do
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What is a Fractional CMO and What do They Do for Businesses

Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. 

But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Facing tight budgets and strained resources, these companies must embrace the idea of the fractional CMO and outsource their marketing efforts if they want to grow. 

That’s what I want to discuss today. What is a fractional CMO and the services they provide for small to medium-sized businesses. 

a marketing consultant speaking on the phone

What is a Fractional CMO

Let’s start by explaining something a bit simpler; What is a CMO?

CMO stands for chief marketing officer, and it’s the job of the person who defines strategic direction and marketing implementation in a business. The concept of a Chief Marketing

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An Action Plan For Embracing Change

Marketing Podcast with Jason Feifer

Jason Feifer, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career.

Key Takeaway:

The moments of greatest change can also be the moments of greatest opportunity. We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back. In this episode, I talk with the editor-in-chief of Entrepreneur magazine, Jason Feifer, about how to make change happen on your own terms.

Questions I ask Jason Feifer:

  • [1:19] What does an editor-in-chief at a magazine actually do?
  • [3:23] Your book is
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Weekend Favs -Hyperfury, Union Avatars, and Photosonic

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

  • PhotoSoniclets you create realistic or artistic graphics from a text description. Just type in a few keywords, and the software will produce several relevant images for you to choose from.
  • Union Avatars – is a 3D Avatar maker tool for the Metaverse. Simply take a selfie with your phone, upload it, and you get a realistic full-body avatar in minutes to improve your digital experience.
  • Hyperfury – is an AI-based app that helps people create and schedule twitter threads in seconds to expand their audience and speed up content creation.

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

Hyperfury, Photosonic, Union Avatars

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