Month: November 2022

Marketing Podcast with Clare Price

In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity

Key Takeaway:

Questions I ask Clare Price:

• [1:26] What is your backstory and entrepreneurial journey?
• [3:43] How do you differentiate between a tactic and what you’re calling strategy?
• [4:41] What have you found are some of the biggest growth killers, particularly for small businesses?
• [7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business?
• [10:20] How do you differentiate between execution and planning?
• [12:00] How do

Marketing Podcast with Laura Goldberg

In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster.

Key Takeaway:

Email marketing is still as relevant as ever. But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it.

Questions I

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

• Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click.
• Universe – is an immersive EdTech solution where educators and students can simulate a real classroom experience online. They can debate ideas freely with a 3D audio feature, maintain high attention levels with breakout rooms and custom-made quizzes, and drive engagement by rewarding students with points.
• Plask – is an AI tool that transforms videos of people into animated online characters in seconds. Just record yourself, drop the video into the platform and make the final edits to your animation. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you

Marketing Podcast with Nancy Harhut

In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.

Key Takeaway:

Behavioral scientists have studied how people make decisions and what they found is very often people aren’t making these well-thought-out, well-considered decisions. What people are doing instead is we’re relying on decision-making shortcuts, which are these automatic, instinctive, reflexive behaviors that humans have developed over the millennia as a way to conserve mental energy. In this episode, Nancy Harhut joins me to talk about how we as marketers can increase the likelihood that people will engage with and respond to our marketing messages.

Questions I ask Nancy Harhut:

• [1:29] How do you define instinctive responses?
• [4:00] Do