Month: November 2022

Marketing Podcast with Debbie Howard

In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM network for the last 3 years.

Key Takeaway:

A major challenge many businesses face is trying to find ways to differentiate and scale. And in order to do that, it starts with having a proven process and systems that works. In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry.

Questions I ask Debbie Howard:

• [1:31] How did you get to where you are now?
• [3:36] As anybody with aging parents will probably tell you certainly, senior living is a really emotional

Well I’m happy the mid-term elections are over. I won’t get into my own politics here—this is a Wordle column!—but one thing I think we can all agree on is a brief respite from robo-calls and all the political ads and campaigning is a win for America. Naturally, the 2024 campaign crap will start soon enough, and that’s bound to be even worse. Alas.

Anyways, Thanksgiving is almost here, so I think it’s worthwhile to get into that mindset, to meditate on gratitude and all the things we’re lucky to have (rather than all the things we’re unlucky to not have). Politics is, understandably, almost always focused on what we don’t have. What’s broke and needs fixing. What’s wrong and needs justice. Why the Other Guy is bad and Our Guy is good. Even the best politicians and the most honest