Month: November 2022

Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. 

But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Facing tight budgets and strained resources, these companies must embrace the idea of the fractional CMO and outsource their marketing efforts if they want to grow. 

That’s what I want to discuss today. What is a fractional CMO and the services they provide for small to medium-sized businesses. 

a marketing consultant speaking on the phone

What is a Fractional CMO

Let’s start by explaining something a bit simpler; What is a CMO?

CMO stands for chief marketing officer, and it’s the job of the person who defines strategic direction and marketing implementation in a business. The concept of a Chief Marketing

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Marketing Podcast with Jason Feifer

Jason Feifer, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career.

Key Takeaway:

The moments of greatest change can also be the moments of greatest opportunity. We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back. In this episode, I talk with the editor-in-chief of Entrepreneur magazine, Jason Feifer, about how to make change happen on your own terms.

Questions I ask Jason Feifer:

  • [1:19] What does an editor-in-chief at a magazine actually do?
  • [3:23] Your book is
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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

  • PhotoSonic – lets you create realistic or artistic graphics from a text description. Just type in a few keywords, and the software will produce several relevant images for you to choose from.
  • Union Avatars – is a 3D Avatar maker tool for the Metaverse. Simply take a selfie with your phone, upload it, and you get a realistic full-body avatar in minutes to improve your digital experience.
  • Hyperfury – is an AI-based app that helps people create and schedule twitter threads in seconds to expand their audience and speed up content creation.

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

Hyperfury, Photosonic, Union Avatars

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Marketing Podcast with Becky Blades

Becky Blades, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the art of creative initiative. She’s also the author of a book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas.

Key Takeaway:

Becky Blades offers a powerful new mindset which is: acting on more ideas makes us happier – and reveals our highest creativity. For those of us entrepreneurs who may feel that our plate is already full, this idea to start more than you can finish might seem counterintuitive. However, Becky shares her process for mastering the art of the start which will help you unleash your best ideas and create more.

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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

  • OptiMonk – allows you to personalize popups, offers, forms, headlines, and embedded content in your website to enhance the experience of your website visitors, improve your conversions and boost your engagement rate.
  • Vouch – is a video marketing tool that lets you capture, edit and share authentic video testimonials in no time. Simply ask the questions you’d like answered, send a link with a request, edit the person’s response and easily share your videos.
  • Guidde – is an app that helps you create and record step-by-step videos efficiently. With their free Chrome extension, you can record your screen, customize those recordings and share your video through any channel with just one click.

These are my weekend favs; I would love to hear about some of yours – Tweet

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