Marketing Podcast with Clare Price
In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity
Key Takeaway:
Questions I ask Clare Price:
- [1:26] What is your backstory and entrepreneurial journey?
- [3:43] How do you differentiate between a tactic and what you’re calling strategy?
- [4:41] What have you found are some of the biggest growth killers, particularly for small businesses?
- [7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business?
- [10:20] How do you differentiate between execution and planning?
- [12:00] How do