Marketing Podcast with Marcel Petitpas
In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.
Key Takeaway:
The most profitable agencies have a winning formula that results in happy returning clients, steady growth, and continuous profit. In this episode, the CEO and Co-founder of Parakeeto, Marcel Petitpas, shares his insights on what that winning formula looks like and how agencies can optimize their businesses for profitability.
Questions I ask Marcel Petitpas:
- [1:49] What should we be measuring if we want to optimize for profitability?
- [4:14] When it comes to KPIs, how do we strike the right balance between too much