Author: Eliza

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.

Key Takeaway:

After working with tons of small businesses and clients for the last 30+ years, I’ve realized that there are five stages of marketing that many businesses go through. I’ve been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.

I’ve mapped this out in what I’m calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I’m diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance

Marketing Podcast with Steve Miller

In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition.” Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We’re talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation.

Key Takeaway:

Improvement is not innovation and innovation is essential if your aim is to survive in today’s business environment. Fixating your mind on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance. In this episode, I talk with author,

Marketing Podcast with Dan Franks

In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

Key Takeaway:

It seems like everyone today has a podcast. You might be wondering if it’s too late to start yours – the short answer? No. It’s not too late. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate. Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. In this episode, Dan Franks shares why podcasting isn’t dead and advice

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Beams – Beams helps you stay focused and reduce distractions during your day. You can see your daily schedule, join calls and take breaks with one click from your Menu Bar. Work smarter, not harder with Beams.
• Whereby – Join a meeting in just one click with easy-to-remember and use links. Or embed a video conference directly on your website, platform, or app with Whereby’s Embedded Video API.
• Noty.ai – Noty.ai is an AI-powered meeting assistant that can transform your meetings into transcripts, action items, summaries,