How Important Is Your Packaging?
No matter what your company makes, the way you package it has a huge impact on the way it finds its place in the world. Packaging is protection for the item being shipped, ensuring it arrives in perfect working order for a customer. It’s also your front line for marketing, making a direct appeal to someone who could pick it up and take it home, as well as the iconic look that people recognize in your other content. Packaging and design solutions need to take into account the aesthetics, appeal of the brand, adequacy of the protection offered, and then after all that, control for costs that include the cost of putting the item into packaging. Overly complex designs can be expensive to procure materials for, but they can also be expensive because packaging the item is labor intensive, and many people only think about the cost of the raw …
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