Category: business

Marketing Podcast with Dan Franks

In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

Key Takeaway:

It seems like everyone today has a podcast. You might be wondering if it’s too late to start yours – the short answer? No. It’s not too late. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate. Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. In this episode, Dan Franks shares why podcasting isn’t dead and advice

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Beams – Beams helps you stay focused and reduce distractions during your day. You can see your daily schedule, join calls and take breaks with one click from your Menu Bar. Work smarter, not harder with Beams.
• Whereby – Join a meeting in just one click with easy-to-remember and use links. Or embed a video conference directly on your website, platform, or app with Whereby’s Embedded Video API.
• Noty.ai – Noty.ai is an AI-powered meeting assistant that can transform your meetings into transcripts, action items, summaries,

Marketing Podcast with Laura Nelson

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.

Key Takeaway:

Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. In this episode, I talk with the VP of Marketing at Signpost, Laura Nelson, about the latest trends in local marketing and what

Marketing Podcast with Laura Bull

In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

Key Takeaway:

Laura Bull spent ten years with Sony Music Entertainment and spearheaded artist development including Carrie Underwood, Brad Paisley, and Johnny Cash. Now she’s helping entrepreneurs discover and leverage their authentic and competitive brands. In this episode, we dive into how to build a personal brand, why she’s working to redefine the term “influencer”, and how to transform entrepreneurs into viable brands.

Questions I ask Laura Bull:

• [1:40] The branding of the music industry has changed dramatically — hasn’t it?
• [4:27] What’s one of the wackiest stories from working with artists in the

Marketing Podcast with Jeffrey Shaw

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Key Takeaway:

To be self-employed means more than employing oneself. It’s a choice to challenge yourself to grow personally while building a business. As we develop ourselves, we raise the bar—we’re capable of even more success. What self-employed folks need is both business strategies and personal development to reach and maintain that success. In this episode, Jeffrey Shaw shares his holistic approach to sustainable, self-employed success.

Questions I Ask Jeffrey Shaw:

• [1:55] The term “self-employed” used to be looked upon differently — has the perception changed