The Estee Lauder Companies Inc. EL has a strong online business, which is proving to be a major growth engine. The beauty company’s impressive Skin Care portfolio and solid presence in emerging markets are worth noting.
Yet, The Estee Lauder Companies is not immune to inflationary pressures and supply chain disruptions. Let’s delve deeper.
Factors Working Well for The Estee Lauder Companies
The Zacks Rank #3 (Hold) company is benefiting from a strong online business. The company has been implementing new technology and digital experiences, including online booking for each store appointment, omni-channel loyalty programs and high-touch mobile services. These initiatives and its digital-first mindset have been aiding the company’s online sale. For fiscal 2022, the online channel grew mid-single-digits organically, fueled by double-digit growth across Asia-Pacific. DECIEM’s high online penetration boosted sales growth across the channel.
The Estee Lauder Companies boasts a solid Skin Care portfolio, which has been