Marketing Podcast with Marcel Petitpas

Marcel Petitpas, a guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.

Key Takeaway:

The most profitable agencies have a winning formula that results in happy returning clients, steady growth, and continuous profit. In this episode, the CEO and Co-founder of Parakeeto, Marcel Petitpas, shares his insights on what that winning formula looks like and how agencies can optimize their businesses for profitability.

Questions I ask Marcel Petitpas:

  • [1:49] What should we be measuring if we want to optimize for profitability?
  • [4:14] When it comes to KPIs, how do we strike the right balance between too much
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Marketing Podcast with Amanda Holmes

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She’s the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.

Key Takeaway:

At just 24, Amanda Holmes inherited her father’s multi-million dollar enterprise – Chet Holmes International. Without much direction, she had to navigate the uncharted waters of running an enterprise at that scale. In this episode, Amanda shares more about her journey as CEO and the challenges of implementing change in a long-standing organization. Amanda dives into the process her father developed years ago that has helped large companies quickly double their

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Marketing Podcast with John Jantsch

John Jantsch, host of the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.

Key Takeaway:

After working with tons of small businesses and clients for the last 30+ years, I’ve realized that there are five stages of marketing that many businesses go through. I’ve been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.

I’ve mapped this out in what I’m calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I’m diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance

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Marketing Podcast with Steve Miller

Steve Miller, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition.” Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We’re talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation.

Key Takeaway:

Improvement is not innovation and innovation is essential if your aim is to survive in today’s business environment. Fixating your mind on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance. In this episode, I talk with author,

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Marketing Podcast with Dan Franks

Dan Franks, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.

Key Takeaway:

It seems like everyone today has a podcast. You might be wondering if it’s too late to start yours – the short answer? No. It’s not too late. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate. Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. In this episode, Dan Franks shares why podcasting isn’t dead and advice

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